““Rolf’s infectious energy, flexibility and ability to drill to the essence of a development’s identity has been invaluable. Our developments have benefitted greatly from the guiding light his brand DNA process have provided.””
challenge
• Rewrite the definition of luxury residential property in Calgary (Canada). Traditionally, exclusive residential property had been seen as stand alone estates or houses. This development aimed at redefining what a condominium could be in a conservative market
objective
• Articulate the brand, messaging, look and feel of communications in order to redefine the parameters of desirability and taste for a traditionally conservative demographic. Provide the benefits of product, community and location that would simultaneously appeal to the key demographics traditional values and ignite the acceptance and desire in them for an alternative luxury way of living
• Identify key messages and communication strategies which would resonate with the key demographic
• Communicate and secure deposits
result
• Redefined Calgary’s condominium market
• Record Breaking Sales, ‘you can truly transition from an estate home into an estate condominium lifestyle’
• Multiple record breaking sales records
• Holder of Calgary’s condo record $8.99 million in May 2012
Ledcor Group
The most exclusive residential condo development in Calgary’s history. Responsible for all facets of the marketing mix, reporting directly to the CEO of Ledcor properties.
